Don’t Send Your Mobile Customers to the App Store!

One of the biggest mistakes I see companies make in their mobile marketing efforts is assuming that customers will easily find their apps in the Apple App Store or Google Play. More likely, your app will never end up on their phones if you leave customers to their own devices. Allow me to illustrate. Let’s say that a customer - we’ll call her Betty - is in line at your [...]

By | 2017-08-16T07:47:59+00:00 August 16th, 2017|

5 Things You Must Do To Increase Mobile App Downloads in 2017

Whether you’re an app developer or a mobile marketing professional, it's your job to increase app downloads as much as possible. There’s no shortage of advice on the web these days telling you how to increase your app downloads, but much of it is outdated or obsolete. Here are five common-sense strategies that you can use today to entice more customers to install your mobile apps, along with some checklist [...]

By | 2017-04-20T14:29:37+00:00 April 20th, 2017|